Here, we share the experiences, stories and perspectives that interest us on the topics of alignment, resilience, awareness, culture, leadership, design and creativity.
Here we'll share with you our views and experiences on how brand can be set to work within your organisation to join up stated strategy with actual strategy, how it can create cultures that live long and build prosperity.
One of the most exciting areas to explore... in our resilience series we examine how brand creates the core strength necessary to allow businesses and their communities to flex and adapt as client marketplaces changes, people's expectations shift and technology advances.
Top down or bottom up? It's important to get the balance right when defining, activating and nurturing your 'brand inside'. The challenge for leaders is to set the standard, clarify expectations while also democratising ownership of an internal brand.
Bringing character and creativity to your engagement with employees, prospects and partnerships is what differentiates you as an employer. Crucially, brand aligned content and design will also help you connect more deeply to grow loyalty and ultimately improve performance.