Our long-time friends and collaborators Ingrid and Nada at agency Luminous, London, invited us to contribute to their publication 'Brand Matters'... Here, Fiona shares her thoughts on how employees are driving the brand agenda.Read More
In June, we had the privilege of revisiting this client seven years after we helped them launch their new brand. The Institute of Academic Development at the University of Edinburgh has flourished in the intervening years, building its reputation and growing engagement across the University and beyond through development training, support, research, events, consultancy and partnerships.Read More
Million Seater Stadium is a ground breaking new social enterprise concept from the founder of the Big Issue and the Homeless World Cup - Mel Young. It aims to disrupt the fundraising world and mobilise a global football community to combat homelessness the world over.
We were approached by the MSS board to help them bring clarity and focus to their proposition, and put some power behind their story and tone of voice. Naturally, we jumped at the change to be involved. We'll share progress as it takes shape, so watch this space...Read More
Fast growing Edinburgh based technology brand Criton succeeded in securing investment earlier this year. This provided the impetus to build a brand that would support the business on the next stage of it's journey. Founded by Julie Grieve who knows her industry inside out, the brand had a genuine story to tell and the opportunity for a compelling and targeted proposition in the market.Read More
There were many moments in 2017 when working with SiMBA that we struggled to hold back a tear. SiMBA, founded by Sara Fitzsimmons, is a charity that supports bereaved families through miscarriage, stillbirth and neonatal death. In the last 10 years, SiMBA has supplied over 9,000 Memory Boxes, created 8 support groups in Scotland & developed a return to work program.Read More
For a long time professional services firms went to market with me-too messaging based on an all too common set of attributes. With a strong economy and plenty of corporate activity generating opportunities, keeping clients happy was quite enough to retain good business. And then the world changed.Read More
In October we joined the annual PKF Global Gathering for the third time. Having attended in Montreal in 2015, Athens in 2016 we met the team again in Munich in 2018 to share the brand blueprint, story and evolved brand style that resulted from a consultation of their Top 20 firms and a collaborative project with a brand steering group representing four global regions.Read More