We help organisations to develop their strategic and cultural narratives, to humanise their values and to build compelling communication strategies that strengthen and nurture relationships with all stakeholders.

An active brand framework can contextualise influence, engender loyalty, personal pride and commercial advantage for the long-term. By building brands from the inside out, we believe that every organisation can make progress, contribute more and do better for people and the planet.

When we can help:

Change in leadership
New strategy
Market pivot
Merger & acquisition
Rapid & ambitious growth
High staff attrition

Typical challenges:

Communicating strategy
Organisational change
Embedding culture
Proposition development and activation
Strategic, cultural and market alignment
Brand lag
Creative direction

Our expertise:

Research & consultation
Brand strategy & values
Tone of voice & messaging
Internal & external brand communications: storytelling, content creation, creative consultancy & design direction and guardianship

Perception studies with internal and external stakeholders including: qualitative focus groups, depth interviews, creative testing and quantitative surveys, detailed reporting and insight analysis.
A comprehensive and rigorous process to identify the right name and guidance on due diligence and IP.
Strategic ideation and articulation of an organisation’s purpose, vision, strategy and strategic themes. Creative expression of strategy to internal and external audiences.
Rationalising and expressing an organisation’s business model. Defining the relationships between parent, sister and subsidiary brands to build a cohesive organisational brand framework and story.
Defining the cultural narrative, principles and values that are authentic and necessary to deliver on strategy for a sustainable colleague environment and attitude.
Brand identity, design and creative frameworks, internal and external campaigns and initiatives, microsites and websites, video series, communications toolkits and collateral

We work on intervention projects where there is mutual commitment to making an impact, a mutual responsibility for the project outcomes and a mutual respect for the people whose lives will be changed.

Our process has been finely tuned over the years and involves research, consulting with your stakeholder communities and collaborating with your teams, facilitating workshops and setting strategy. It’s rigorous but energetic. Fuelled by curiosity, it will leave you feeling inspired, focused and with a clear plan of action.

A SNAPSHOT OF OUR EXPERIENCE

We've built a brand for a specialist technology start-up to support a critical period of growth following investment. | We helped strengthen relationships between a PLC Group and its subsidiaries by developing a framework for shared storytelling and celebrating success. | We’ve reflected the cultural strengths of a real estate market leader through a global Employee Value Proposition. | We helped build a high performance culture to support the ambitious growth strategy of UK dairy market leader | We helped a global professional membership organisation look to the future by changing the way it thinks about culture, recruitment and retention. | We brought values to life for one of the UK’s most loved drinks manufacturers. | We helped localise a global cultural initiative for an international financial services firm. | We rebranded a learning resources organisation to bring it into alignment with its parent company brand, while retaining its established proposition and individual character. | We’ve supported a progressive housing association through its digital transformation initiative and helped articulate its three year strategy for its employee community and other stakeholders.