Supporting a journey of transformation

Since the summer of 2018, we've been lucky enough to work with a business with truly progressive ambitions and ideas. Trust Housing Association was embarking on a digital transformation project to bring its diverse, geographically spread employee community onboard with new digital systems, tools and processes that would change the way they worked and serviced their customers for the better. Brand Insiders were appointed to help build an internal communications campaign to create curiosity, confidence and momentum around the roll out of their digital workspace and development of a digital first culture.

This project allowed us to get to know the Association well through leadership workshops, close collaboration with the transformation team and attendance at staff roadshows. Brand Insiders translated this knowledge and insight into an internal digital workplace brand and campaign delivered through a range of employee-targeted comms and experiences.

A new strategy for a new world - The Time is Now

When in 2019 Trust began to formulate its strategy for the next three year period, Brand Insiders were invited to get involved in the conversation ‘early doors’ to help the Trust team to express and organise the ideas that would lie at the heart of their new strategy. Through interactive and exploratory workshops we unpacked the ambitions, themes and principles behind the strategy and a compelling and progressive story unfolded... A creative and collaborative process followed thereafter to name the strategy and express its key themes with supporting narrative content and the planning and design for the long-form strategy document, an accessible colleague edition, customer summary, colleague microsite planning, and leadership video planning and production.

Bringing culture up to date

With its new strategy taking shape, it became clear that the current expression of values - while not untrue within the organisation - did not capture what it meant to work at Trust (and their recent acquisition Wishaw & District Housing Association). With an incredibly loyal colleague community, intensely proud of what they do and a reputation for developing people who have made their careers working at Trust, there were already great ingredients to build a unique cultural identity. Matched with our knowledge and understanding of the strategic direction and ambition of the business, and consultation with employees from across the organisation to understand the status quo, we created a cultural narrative and values that could carry this organisation forward.

It is a privilege to support this business through a period of change. With strong and supportive leadership and a refreshingly open culture, we've enjoyed getting under the skin of this organisation, its sector and customers to be able to work collaboratively and intuitively with the Trust teams. Especially throughout the lockdowns of 2020/21. Thanks for taking us on your journey with you.