There were many moments in 2017 when working with SiMBA that we struggled to hold back a tear. SiMBA, founded by Sara Fitzsimmons, is a charity that supports bereaved families through miscarriage, stillbirth and neonatal death. In the last 10 years, SiMBA has supplied over 9,000 Memory Boxes, created 8 support groups in Scotland & developed a return to work program.
Read MoreFor a long time professional services firms went to market with me-too messaging based on an all too common set of attributes. With a strong economy and plenty of corporate activity generating opportunities, keeping clients happy was quite enough to retain good business. And then the world changed.
Read MoreIn October we joined the annual PKF Global Gathering for the third time. Having attended in Montreal in 2015, Athens in 2016 we met the team again in Munich in 2018 to share the brand blueprint, story and evolved brand style that resulted from a consultation of their Top 20 firms and a collaborative project with a brand steering group representing four global regions.
Read MoreIn partner-led, professional service businesses today there is a dichotomy. The client wants personal service, from someone they deeply trust. You employ individuals who excel at building these relationships and owning them. But managing your team feels like managing a Premier League football team full of strikers. Everyone scoring goals. When it comes to collaboration and alignment... frankly, it's dysfunctional.
Read More‘Nobody wants a creative accountant’ so the saying goes. Well, now we do… In the face of automation and A.I. the professions are set on an accelerating journey of transformation. From bread and butter compliance to more diverse and consultative business support services. Business models are changing. New service lines added. New skill sets required. ‘We’re not accountants anymore’...
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